Analytical, creative, and detailed oriented professional with 15+ years of experience directing UX/UI design activities, performing front-end development, and providing web solutions while using an iterative design process to deliver optimal user experiences. Proven ability to research and analyze user preferences/requirements to incorporate within the development processes, resulting in user-friendly end products. Adept at completing large and small-scale projects autonomously and in collaboration with team members in accordance with quality standards and approved designs.

Creative Director
DKS Systems | Feb 2002 - Present
- Provide strategic direction for all UX/UI design initiatives, including conducting a comprehensive analysis of user requirements and creating functional/appealing features to help grow the customer base
- Collaborate with cross-functional personnel to develop effective and user-friendly web and software solutions across multiple industries, including education, entertainment, finance, food and beverage, manufacturing, and retail
- Utilize an iterative design process to facilitate client workshops and provide practical yet innovative solutions that continuously improve end products
- Integrate user preferences throughout the development process to optimize all elements of the online user experience, including usability, usefulness, and visual design
- Ensure completion of multiple simultaneous projects monthly within given deadlines, quality standards, and approved designs by working closely with a multi-faceted team of developers
- Educate clients on making websites more accessible to people with disabilities and increase content reach through WCAG compliance
- Play an integral role in expanding the company’s UX services over the last 5 years by identifying and capitalizing on opportunities for continuous improvement
- Keep clients engaged and generate ongoing work by implementing a review process for existing client sites to recommend performance upgrades and site recommendations based on competitive analysis
- Improved company design operations by initiating the company use of Bootstrap, multiple flex grid systems, and SCSS; defining the knowledge base for SCSS and standardizing the designer to developer hand-off process
Argir.com
Minneapolis, MN | Apr 2001 - Sep 2001
- Designed high-quality and innovative web solutions for local companies as part of 5-member creative team
Associate Creative Director
iPares | Mar 1999 - Apr 2001
- Contributed to larger design projects and completed smaller projects individually by delivering web solutions using proficiency with HTML, CSS, and Flash
Senior Designer
DX / Dillon New Media | Jun 1996 - Mar 1999
- Built user-friendly, visually appealing, and engaging websites to attract a larger audience as well as prepared interactive presentations and kiosks with the Macromedia Director

Lapp

Lapp Tannehill

Lapp needed to update their e-commerce presence. Their previous site was antiquated and not meeting their customers’ needs.

With a limited UX budget and no access to actual users, maximizing budgeted time was crucial. At the onset of the project I ran a UX workshop to gather as much information from key stakeholders as possible. Through the course of the day we went through exercises to learn about the different audiences, the various pain points that existed, as well as their wants and needs. From here I developed personas and user flows to make sure we were all on the same page as to the issues we were trying to solve, as well how we could potentially get there. Several rounds of interactive wireframes were completed to map out the structure, flows and content areas of the new site. A new design was created based on approved wireframes. I delivered HTML and CSS for the unique page templates to be created in Kentico by the development team.

My Contribution

UX Research

Web Design

Front-end Development